Privacy Policy

Introduction

We value the trust you place in us and recognise the importance of secure transactions and information privacy. This Privacy Policy describes how Athak IT Services LLP and its affiliates (collectively "Salowin", "we", "our", "us") collect, use, share, and process your personal information through our website www.salowin.in, mobile application, and m-site (the "Platform").

By visiting the Platform, providing your information, or using our products or services, you agree to be bound by this Privacy Policy and the applicable Terms of Use. This Platform is intended for use within India only. If you do not agree with this policy, please do not use or access the Platform.

Information We Collect

When you use our Platform, we collect and store information you provide over time. You can browse certain sections without registering, but some activities — such as placing orders — require an account.

We may collect:

• Account details — name, email address, phone number, delivery address.
• Payment information — credit/debit card details and other payment instrument data.
• Behavioural data — browsing activity, purchase history, preferences, IP address, browser information, and referring/exit URLs.
• User-generated content — messages, reviews, or feedback you post on the Platform.
• Correspondence — emails or letters you send us, or that others send us about your activity on the Platform.
• Loyalty programme data — if you enrol in programmes offered by Salowin, we collect profile details such as date of birth, gender, zip code, and transaction history.

When you use third-party services accessible via the Platform ("Ultra-Partners"), your use of their services is governed by their own privacy policies. Salowin is not responsible for their data practices.

How We Use Your Information

We use your personal information to:

• Provide, fulfil, and improve the products and services you request.
• Process payments and resolve disputes.
• Send you offers, updates, and recommendations based on your interests and purchase history.
• Conduct internal research on user demographics and behaviour.
• Detect, prevent, and investigate fraud and illegal activity.
• Enforce our Terms of Use and comply with legal obligations.
• Diagnose server issues and administer the Platform.

With your consent, we may access your SMS, contacts, location, camera, or photo gallery. We may also request identity documents (PAN, GST Number, KYC) to verify eligibility for certain products or issue GST invoices. Withholding consent may restrict access to those features.

We may invite you to participate in optional surveys for research purposes, which may involve voluntary voice or video recordings.

Cookies

We use cookies on certain pages to analyse page flow, measure promotional effectiveness, and promote trust and safety. Cookies are small files placed on your device to help us provide our services — they do not contain personally identifiable information.

Most cookies are session cookies and are automatically deleted when you close your browser. You can decline or delete cookies through your browser settings, but doing so may limit certain Platform features.

We use cookies from third-party partners including Google Analytics for marketing and analytics. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

Sharing Your Information

We may share your personal information in the following circumstances:

• Within the Salowin group — with affiliates and related companies for service delivery and marketing (unless you opt out).
• With third-party partners — sellers, logistics partners, payment processors, and service providers needed to fulfil your orders or provide services.
• For legal compliance — in response to subpoenas, court orders, or where required by law; to enforce our policies; or to protect the rights, property, or safety of our users or the public.
• Business transfers — in the event of a merger, acquisition, or restructuring of Salowin, your data may be transferred to the successor entity, subject to the same privacy protections.

We do not sell or share your personal information to third parties for their independent marketing purposes without your explicit consent.

External Links

The Platform may contain links to third-party websites or applications that have their own privacy practices. We are not responsible for the privacy practices or content of those linked sites and encourage you to review their policies before sharing any information.

Security

We maintain reasonable physical, electronic, and procedural safeguards to protect your information. All account access is served over a secure connection. Once your information is in our possession, we apply security guidelines to protect it against unauthorised access.

Advertisements on the Platform

We use third-party advertising companies to serve relevant ads when you visit our Platform. These companies may use non-personally identifiable information about your visits — such as pages viewed and interests — to show you more relevant advertisements. They do not receive your name, address, email address, or telephone number.

Children

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal information from children under the age of 18. If you share the personal information of a child under 18, you represent that you have the authority to do so and permit us to use it in accordance with this Privacy Policy.

Data Retention

We retain your personal information for no longer than is required for the purpose it was collected, or as required by applicable law. We may retain data in identifiable form if necessary to prevent fraud, enforce legal rights, or defend against legal claims. Data may also be retained in anonymised form for analytical and research purposes.

Your Rights

You can access, correct, and update your personal information directly through your account settings on the Platform. Certain non-mandatory information can be deleted via the Profile and Settings sections.

You may also withdraw consent previously given to us by writing to the contact address below with "Withdrawal of Consent" in the subject line. Please note:

• Withdrawal of consent is not retroactive.
• Withdrawing consent may restrict your access to certain Platform features or services for which we consider that information necessary.

Your Consent

By visiting the Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your information as described in this Privacy Policy.

By providing your contact details, you consent to being contacted by Salowin and its partners via SMS, instant messaging, call, or email for the purposes described in this policy.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our data practices. We will alert you to significant changes by updating the date at the top of this page, posting a notice on the Platform, or sending an email where required by law. Please check this page periodically.